March 2026 Hong Kong International Jewellery Show
Based on the HKTDC's on-site survey of 1,509 exhibitors and buyers, the following trends define the 2026 market outlook:1. Market Outlook: Cautious Optimism with a Shift EastSales Expectations:44.3% of respondents expect sales to rise over the next 1–2 years, while 49% expect them t
Based on the HKTDC's on-site survey of 1,509 exhibitors and buyers , the following trends define the 2026 market outlook:
Sales Expectations: 44.3% of respondents expect sales to rise over the next 1–2 years, while 49% expect them to remain stable .
High-Growth Markets: The industry identifies Korea (73.2%) and ASEAN (71.8%) as the most promising markets for future growth, signalling a clear shift in focus towards Asia .
Most Popular Metal: Yellow gold (40.1%) regained its position as the most favoured precious metal, followed by white gold and pure gold .
Top Gemstone: Diamonds (28.8%) remain the most sought-after stone, followed by rubies (24.7%) and pearls (19.7%) .
Growth Categories: Fashion jewellery (57.3%) was seen as having the strongest growth potential, followed by precious jewellery (35.1%) and designer jewellery (21.1%) .
Respondents identified Artificial Intelligence (66.1%) as the technology with the greatest potential to impact the jewellery industry over the next three years, far ahead of social media (43.7%) and big data (41.5%) .
The debut of the Hard Pure Gold Pavilion was a major highlight. This technology—creating gold that is harder, lighter, and brighter while maintaining 99% purity—is seen as a key innovation for targeting younger consumers in ASEAN and the Middle East with affordable, design-led gold products .
Despite geopolitical challenges affecting some buyers' travel, the HKTDC's "EXHIBITION+" hybrid model facilitated over 100 online business matching sessions, demonstrating the industry's adaptability .
The March 2026 Hong Kong Jewellery Show successfully reaffirmed its status as the world's largest and most influential jewellery marketplace. The event highlighted a clear strategic pivot towards Asian markets, a strong vote of confidence in yellow gold and diamonds, and a growing recognition of technology as a key driver for the industry's future. The enthusiasm for new pavilions and the strong attendance figures suggest the show will remain the indispensable sourcing hub for the global jewellery trade.
